Undergraduate Thesis
The University of Atlanta’s Bachelor of Science program
in Business, with a concentration in Administration, focuses
on the principal areas essential to management, providing
a solid grounding in corporate operations, the theory and
practice of leadership, professional communication, finance,
economics, organizational behavior, business law and marketing.
Throughout the learning experience, students analyze and
apply the tools of effective decision-making and problem-solving,
while developing a fundamental understanding of business-related
procedures and processes, all of which, in combination,
are ultimately essential to adept leadership.
Program Objectives:
- Apply critical thinking and reasoning skills to identify
problems and to develop problem-solving abilities within
the business context.
- Develop potential, enabling them to face the future
with confidence and determination.
- Prepare for leadership and service within a broad spectrum
of business and business-related arenas.
- Acquire the tools specific to business processes and
procedures and the capacity to understand the principal
theory, significance and practical applications related
thereto.
- Develop a solid understanding of the functional components
of business - economics, marketing, accounting, finance,
law, management, thus enabling the graduate to assume
managerial trainee and like positions, in which they will
have the occasion to grow and develop further.
- Apply theoretical knowledge to the solution of real-life
(field related) problems both individually and through
teamwork within the context of a variety of active learning
environments.
- Develop strong communication skills with due emphasis
on the tools of effective writing.
Career Opportunities: Graduates in Administration
will be suitably prepared to assume management trainee positions
in the corporate sector, in industry, in government, in
other professional arenas – or, alternatively, to assume
enhanced responsibilities within the context of a currently-held
position. Those who so elect will be academically prepared
to pursue graduate studies in business or in a wide array
of related disciplines.
The BS degree in Business, with a Finance concentration,
is constituted of a solid core of balanced coursework in
management, marketing, economics, contemporary corporate
operations and structures, business communication – with
special emphasis on financial operations and financial management.
Degree candidates analyze and apply the tools of effective
financial analysis, understanding how such analysis bears
upon and impacts decision-making and problem-solving. Students
confront a panorama of financial issues, prepare a wide
array of reports, and come to understand the effects of
the international market on local markets, and of technological
applications within the finance realm. The student is then
afforded both firm business grounding and a substantial
specialization in the multi-focal areas of finance and the
co-related divisions of the business enterprise.
Program Objectives:
- Develop a well-rounded understanding of the major functional
areas of business including: the ability to prepare, read,
analyze and communicate financial information
- Develop the ability to apply financial information
in managerial decisions.
- Understand the responsibilities of a financial manager’s
roles in the areas of planning, organizing, directing,
and controlling.
- Develop an understanding of the finance and marketing
mix to successfully perform in the competitive and complex
environment.
- Acquire an understanding of fundamental legal concepts
and their application to the business community.
- Develop a basic knowledge of the use of information
technology in managing organizations and the ability to
apply modern scientific and mathematical methods to management
and finance-related problems.
- Develop the ability to formulate and understand solid
business policy using case analysis and discussion.
- Apply theoretical knowledge to the solution of real-life
(field related) problems both individually and through
teamwork within the context of an active learning environment.
- Develop strong communication skills with due emphasis
on the tools of effective writing.
Career Opportunities: Business degree graduates
with a Finance emphasis might consider broad-based career
options in numerous areas: finance-centered (managerial)
trainee positions in both the public and private sectors,
in corporations, consulting firms, investment and banking
industries, non-for-profit organizations, and governmental
agencies, among others. Those who so elect will be academically
prepared to pursue graduate studies in business-finance
or a wide array of related disciplines.
Among the four specialization options provided as options
within the Bachelor of Science degree in Business, the International
Business focus is two-fold in its concentrated training:
it lays the foundation for specialization by offering a
well-grounded core of study across the principal areas of
business and, too, it accords special emphasis to the complexities
of global perspectives. While not losing site of the essential
business operations, these are then pursued in depth as
related to national and international issues and the significant
interdependence of such matters and markets. Students develop
an understanding of globalization of markets and production,
global trade, regional trade agreements, supra-national
organizations and the multi-dimensional effects of foreign
exchange systems.
Program Objectives:
- Apply critical thinking and reasoning skills to identify
problems and to develop problem-solving abilities in a
spectrum of international business environments.
- Acquire a fundamental understanding of, and sensitivity
to, principal complexities (differences and likenesses)
between and among business practices across geographical
and cultural boundaries.
- Develop a basic knowledge of the use of information
technology in managing national and international organizations
and the ability to apply modern scientific and mathematical
methods to management and other business-related problems.
- Gain a solid understanding of the functional components
of business - economics, marketing, accounting, finance,
law, management, both in the US and in a variety of other
international settings.
- Develop the ability to formulate and understand solid
business policy using case analysis and discussion (based
on the identification and study of comparative and contrastive
operations and decisions in various international forums).
- Apply theoretical knowledge to the solution of real-life
(field related) problems both individually and through
teamwork within the context of multiple active learning
environments.
- Apply theoretical knowledge to solve real-life problems
through teamwork within the context of an active learning
environment.
- Develop strong communication skills with due emphasis
on the tools of effective writing.
Career Opportunities:Those with the undergraduate
specialization in International Business face a wide range
of possible career options: management trainee positions
in the multi-national corporate sector, in industry, in
government, in other professional arenas where awareness
of, and sensitivity to, cross-cultural environments are
essential. Growth-oriented positions both in the US (global)
market and perhaps in other geographical regions. Alternatively,
those engaged in the multinational or international arena
will be prepared to assume augmented (internationally-based
or globally-focused) responsibilities. Graduates who seek
yet further specialization will be academically prepared
to pursue graduate studies in international business, global
studies, international economics and an array of tangential
disciplines in which organizational, entrepreneurial and
cross- or trans-cultural likenesses and differences are
paramount.
The Bachelor of Science program in Business, with an emphasis
in Marketing, offers candidates a thorough knowledge of
marketing concepts and leads them to develop a comprehensive
understanding of strategic and tactical marketing strategies.
The program provides the tools by which to identify and
satisfy consumer needs, once understood. Specialized skills
of selling, advertising, retailing and market research are
significant components of the training process. Courses
engage students in the analysis of current marketing theory
and practices relevant to general marketing, international
marketing and sales marketing. Combined with the core courses
across the major areas of business, students are prepared
to gain a contextualized understanding of the place and
scope of marketing within the current economy with an understanding
of strategic approaches.
Program Objectives:
- Develop a well-rounded understanding of the major functional
areas of business including: the ability to prepare, read,
analyze and communicate marketing-centered processes,
data, and findings.
- Develop the ability to apply marketing-based information
in managerial decisions.
- Demonstrate fundamental competency in the areas of complex,
specialized and often creative-based skill-sets specifically
associated with marketing.
- Understand the responsibilities of a marketing manager’s
roles in the areas of planning, organizing, directing,
and controlling.
- Develop an understanding of the marketing mix in order
to perform successfully in that competitive and complex
environment.
- Acquire an understanding of fundamental legal concepts
as applied to marketing and their application to the business
community.
- Develop a basic knowledge of the use of information
technology in managing organizations and the ability to
apply modern scientific and mathematical methods to management
and marketing-related problems and solutions.
- Develop the ability to formulate and understand solid
business policy, with an emphasis on marketing strategies,
using case analysis and discussion.
- Apply theoretical knowledge to the solution of real-life
(field related) problems both individually and through
teamwork within the context of a variety of active learning
environments.
- Develop strong communication skills with due emphasis
on the tools of effective writing.
Career Opportunities: Options for graduates include
e-commerce, marketing analysis, professional selling, supply
chain management, marketing research and customer service/leadership
(trainee) positions. Further opportunities in advertising,
brand management and marketing analysis will continue to
present themselves. The Marketing degree offers a notably
broad slate of possibilities to graduates in a number of
closely-related, fast-paced and exciting fields.
